zara los angeles10250 Santa Monica Blvd # 152 (map)
Los Angeles, CA 90067
(310) 201-9700

Farmers Market (323) 935-5041
Hollywood (323) 469-1002
Santa Monica (310) 458-0892
Pasadena (626) 535-0905

First, there are your strip-mall fashion outlets a la Gap, Banana Republic and Abercrombie, where we go when we want to look like everyone else. Then there are your high-end boutiques like Prada and Dior, where we window shop because we can’t afford them. Somewhere in between is Zara, one of the increasingly popular fashion boutiques aimed at the slightly more discerning masses. The Spanish chain is not found on every street corner — and the word “chain” even seems uncomfortable here — but it is common enough that you can probably stumble across one if you are hanging out in one of the fun parts of town. Style at Zara ranges from sharp, upscale and rather metro to relaxed, urban-casual and still metro, on both the men’s and women’s sides. Quality is a bit higher than H&M and Urban Outfitters, but so are prices. The classier menswear would be passable at a Fortune 500 job interview, though it trends overly chic, and some of the dresses they come out with are quite jaw-dropping. Go there during their annual summer sale to reap the most bang for your buck.

The haiku version:

Zpanish ztyle with
Zing, zap, and a zesty zide.
Wait ’til they’re on Zale…

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By Peter Kimmich

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